KULMATA

Tarays! 🐶😸 Seed Investment Proposal

Published: 2025-03-18 | Revision: 26 | Last updated: 2025-03-27

Welcome to my blog post on Tarays!, a community-driven platform that integrates pet care with public service solutions to address urban challenges through innovative technology.

Community Pet & Public Service Platform

Tarays! aims to centralize stray animal management and enhance public service communication by leveraging technology.
Our goal is to facilitate business opportunities and provide a robust system that benefits both the community and public service sectors.
TARAYS! VALUE PROPOSITION CANVAS
PRODUCTS & SERVICES GAIN CREATORS GAINS JOBS TO BE DONE
Core Offerings:
• Public Database (GIS)
• API Integration System
• Mobile Reporting App
• Community Engagement Platform		 • Real-time stray animal tracking
• Automated service request routing
• Crowdsourced incident reporting
• Integrated municipal systems		 • N/A
• N/A
• N/A
• N/A		 • Report stray animals
• Map public service gaps
• Coordinate rescue ops
• Track case resolutions
PAIN RELIEVERS & PAINS
PAIN RELIEVERS PAINS
  • Unified reporting interface
  • Automated case prioritization
  • Municipal API integrations
  • Anonymous abuse reporting
  • Public road excrements
  • Untracked stray populations
  • Stray disease risks
  • Slow municipal responses
  • Limited public engagement
  • Fragmented service systems
TARAYS! WORK PLAN (18-MONTH TIMELINE)
OBJECTIVES TARGET ACTIVITIES TARGET ACCOMPLISHMENTS Y1Q1 Y1Q2 Y1Q3 Y1Q4
Nationwide Service Development of Communication Infrastructure - Computer Network Servers Contact Visibility through Telecommunication and Consultation ✔️ ✔️ ✔️ ✔️
Stray Animal Dashboard Development of Database Webpage - API Endpoints MVP Launch for Pet Animals ✔️ ✔️ ✔️ ✔️
Social Networking Service Integration Development of core GIS/API infrastructure - Utilize Enterprise SNS APIs Cultural Integration ✔️ ✔️ ✔️ ✔️
Crowdfunding Stray Animal Care Development of Enterprise Dashboard for Endorsements Veterinary Professional Partnership ✔️ ✔️ ✔️
House Pet Foster Care Development of Appointment System for daycare Cultural Integration ✔️ ✔️ ✔️
Pet Care Dashboard Development of Animal Pathology and Pet Grooming Monitor Significant impact on disease Treatments and Prevention ✔️ ✔️ ✔️
Shelter Endorsement Service Cooperation with Veterinary for Stray Aftercare 5k active users ✔️ ✔️ ✔️
Gov't Partnerships Park Service Development of Integrated municipal dashboard Sign MOA with LGU Tourism Department ✔️ ✔️
Gov't Partnerships Police Enforcer Development of Integrated municipal dashboard Sign MOA with LGU Police Department ✔️ ✔️
Private Business Partnerships Development of Integrated municipal dashboard Sign MOA with Local Business NGOs ✔️ ✔️
LGU Partnerships Development of Integrated municipal dashboard Sign MOA with LGU Department ✔️ ✔️
Tracker Collar Manufacturing Manufacturing Tracker Collar - Development of Network of Collar Checker communicator Full Coverage of Collar Scanner ✔️
Waste Disposal Service Hair Resource Extraction - Excretion for Agricultural Activities Cultural Integration ✔️
Burial Service Sign MOA with Funeral Homes N/A ✔️
Pet Toy Merchandise Production and Resale Service Positive Profit Margin ✔️
1 PHP = 0.0176 USD | 0.0151 EUR | 0.0131 GBP | 0.0226 SGD
PROJECT BUDGET SUMMARY (in PHP)
Item (UACS Code) Y1Q1 Y1Q2 Y1Q3 Y1Q4 Total
50101010 01: Basic Salaries
(Part-time staff) ₱100/hour 30hours/week
₱50,000.00
₱50,000.00
₱50,000.00
₱50,000.00		 ₱200,000.00
50102030 01: Transportation Allowance
₱100/weekday
₱12,500.00
₱12,500.00
₱12,500.00
₱12,500.00		 ₱50,000.00
50203010 00: Office Supplies (Field kits, outreach)
Brother DCP-L2640DW Mono Laser Multi-Function Printer
₱12,455.00
-
-
-		 ₱12,455.00
50205030 00: Internet Subscriptions
ISP 500Mbps
₱8,000.00
₱8,000.00
₱8,000.00
₱8,000.00		 ₱32,000.00
50299050 01: Rents - Buildings and Structures
Monthly Rent
₱30,000.00
₱30,000.00
₱30,000.00
₱30,000.00		 ₱120,000.00
50201020 00: Travelling Expenses - Local
Advance Booking
-
₱7,500.00
₱7,500.00
₱7,500.00		 ₱22,500.00
50604050 03: Information and Communication Technology Equipment
VPS Hostinger KVM 8 ₱1,159/month 24 months Plan
DNS
tp-link Archer AX12 AX1500 Wi-Fi 6 Router
TP-Link TL-SG1005LP 5-port Gigabit Desktop Switch with 4-port PoE+
₱27,816.00
₱631.36
₱1,590.00
₱1,490.00
-
-
-
-
-
-
-
-
-
-
-
-		 ₱31,527.36
50604050 14: Technical and Scientific Equipment
Bambu Lab P1S
₱59,999.00
-
-
-		 ₱59,999.00
50502010 00: Amortization - Intangible Assets
Patents/Copyrights
Computer Software
₱5,000.00
-
-
-
-
-
-		 ₱5,000.00
GRAND TOTAL ₱533,481.36

ROI PROJECTION (3-YEAR)

FINANCIAL SUMMARY (₱ MILLIONS)
Metric Year 1 Year 2 Year 3
Total Project Budget ₱0.533 - -
Revenue Streams
- Government SaaS Subscriptions (₱500k/LGU) ₱2.5 ₱7.5 ₱15.0
- Premium Features (₱200/user) ₱0.1 ₱0.5 ₱1.5
- Business Commissions (5% of ₱2B market share) - ₱10.0 ₱100.0
Total Revenue ₱2.6 ₱18.0 ₱116.5
Operational Costs (Budget) ₱0.533 ₱1.2 ₱1.5
Net Profit ₱2.067 ₱16.8 ₱115.0

EFFICIENCY GAINS → COST SAVINGS (For Municipal Partners)

Metric Year 1 Year 2 Year 3
Faster response times (40%) ₱0.5M ₱1.2M ₱2.5M
Reduced duplicate cases (25%) ₱0.3M ₱0.8M ₱1.5M
Total Partner Savings ₱0.8M ₱2.0M ₱4.0M

SOCIAL IMPACT VALUATION

Metric Year 3 Impact Monetary Value*
Stray animals reduced (12,000) Lower disease control costs ₱24M
Increased pet adoptions (45% in LGUs) Reduced shelter expenses ₱9M
Tourism boost (cleaner public spaces) Additional LGU revenue ₱15M
Total Social Value ₱48M

SENSITIVITY ANALYSIS

  • Conservative (8% market share): ₱116.5M Year 3 Revenue
  • Base Case (15% market share): ₱218.0M Year 3 Revenue
  • Optimistic (22% market share): ₱319.5M Year 3 Revenue

ROI VISUALIZATION

  • Year 1: ₱2.067M Net Profit (387% ROI)
  • Year 2: ₱16.8M Net Profit (1,400% ROI)
  • Year 3: ₱115.0M Net Profit (7,567% ROI)

*Conservative estimates based on DENR and PSA data.

Market Study

Target Audience & Current Customers

  • Primary Segments:
    • Municipal governments (50% target)
    • Animal welfare NGOs (30%)
    • Pet service businesses (20%)
  • Conversion Strategy:
    • Freemium model for citizens
    • SaaS pricing for government partners
    • Commission-based premium listings

Competitors & Advantage

  • Direct Competitors:
    1. PetFinda (Limited GIS capabilities)
    2. CivicConnect (No animal focus)
    3. PAWS Mobile App (Limited geographic scope)[¹]
  • Tarays! Differentiation:
    • Dual animal/public service focus
    • Open API ecosystem
    • Gamified community reporting
    • Integration with Philippine LGU digital transformation initiatives[²]

Demand Drivers

  1. Best methods to help lost pets: Tags with contact details: 49%(dogs) 55%(cats) Updates in social networks: 30%(dogs) 28%(cats) [³]
  2. In pushing for Senate Bill No. 2257, or the Act Strengthening the Adoption of Stray and Impounded Animals, Villar expressed his concern over the low pet adoption rate in the country, which is less than one percent, amid a large number of homeless animals.[⁴]
  3. Philippines ranked 6th among countries with the highest rabies incidence in the world.[⁵]
  4. The Philippines have the highest rate of pet ownership among the Southeast Asian countries at 83%, led by dogs at 67%, cats at 43%, fish at 13%, and birds at 10%[⁶]
  5. PHP 25B annual pet care market in the Philippines with 13.4% CAGR (2022-2027)[⁷]

Customer Attitudes

  • Pricing Sensitivity:
    • Government: Value-based pricing acceptable within DBM's Digital Transformation budget allocations[⁸]
    • Citizens: About 44 million Filipinos own a smartphone and media reports that Filipinos spend an average of 10 hours daily online, with 144 minutes on social media platforms. Major contributors are long commute times, working from home, virtual schooling, and other computer-based work. Emerging markets include premium products such as smartwatches and fitness trackers that target young professionals who use their disposable income for luxury purchases. A side note to consider is that the actual purchasing power for the nation is distorted by robust overseas foreign worker (OFW) remittances that enter the country, amounting to $36 billion in 2022 which accounted for 8.9% of the GDP.[⁹]
    • Businesses: Services have become an essential element of today’s offering for nearly all bricks-and-mortar retailers. Buoyed by trends such as the increasing pet population and shifts in consumer behavior, pet retailers are updating their strategy to offer added-value propositions for their customers. While retaining popular existing services such as veterinary care or grooming services, they are also venturing into new ones[¹⁰]
  • Adoption Factors:
    • 94% prioritize ease-of-use in Filipino-developed apps
    • 78% demand multi-language support (Tagalog, English, Cebuano)
    • 83% require real-time updates for municipal services
    • 55% of Filipino pet owners interested in pet health monitoring technology
Download QR Code

Why I ask to raise an investment

As proof for potential with what I did develop with a;
  • Hand-me-down L450 Thinkpad with Arch Linux OS as Host
    • cracked screen, water logged keyboard with;
    • USB membrane keyboard that's with keyswitches not working or in need of a ritual to work and a;
    • broken wireless USB Mouse.
Obsidian PKM by diary with each word in a timestamp log being a note, Notation by Linguistics.
Parse into a Postgresql database, a little bit of fun with Schemas and soon I may be able to supplement my activities
Setback by having c++ for it at first before doing it by web;
  • GLAD
  • GLFW
  • DearIMGUI
  • psqlxx
and more but hindered by 3D Shaders. Realized that I was naive, needed to learn about concepts like Pointcloud, or even postGIS
Intranet utilizes psql, tailwind, and htmx which consists of a;
  • Console
  • Dashboard
  • Analytics
  • ReactNative for WebView only from Intranet
    • Still wrangling the expo setup on my machine.
As of present, my infrastructure is as follows:
  • Cloudflare DNS
  • Hostinger KVM1 VPS use Docker Compose for;
    • mailcow
    • baikal
    • traccar
    • immich
    • wirehole
    • paperless-ngx
    • linkwarden
    • and an attempt on using minIO.
  • Also Docker for Websites.
Which is really lacking in resources. For storage concerns in my attempts to connect HDD to VPS:
  • sshfs
  • nfs
  • glusterfs
  • and with all 3 some attempt to use wirehole with it
There's a ngat called NAT, the correct solution is a personal Router and a NetworkSwitch. Tarays!
Future Infrastructure will be Raspberry-pi for NAS and Robotics if paired with a 3DPrinter for Businesses of;

Footnotes

Ref Source Description Link
[1] pawsapp AU pawsapp Australia Mobile and Web Application https://www.pawsapp.com.au/
[2] Department of Information and Communications Technology NEDA Philippine Development Plan 2011-2016 page 98 Cluster Development neda/2013/10/Philippine-Development-Plan-2011-2016.pdf
[3] State of Pet Homelessness Project State of Pet Homelessness Project market report for the Philippines stateofpethomelessness.com
[4] Philippine News Agency Solon seeks to address rising cases of animal abandonment https://www.pna.gov.ph
[5] Senate of the Philippines “Because strays lack proper care or vaccinations, rabies is most common in countries where stray dogs are present in large numbers,” Poe said, noting that the Philippines ranked 6th among countries with the highest rabies incidence in the world web.senate.gov.ph/
[6] Rakuten Pet ownership in Asia insight.rakuten.com/
[7] Statista Pet Industry Contribution to Philippine Economy, PSA Special Report, March 2024 psa.gov.ph
[8] Department of Budget and Management Strengthening Local Public Financial Management Through Digital Transformation 2023-03-22 dbm.gov.ph
[9] Trade Philippines Information and Communications Techinology trade.gov
[10] Pet Lover's Centre GlobalPETS - PETS International Magazine April 2024 corporate.petloverscentre.com/
[11] Manila Standard Villar calls for urgent action to control growing population of stray animals manilastandard.net/
[12] Philstar Advocating for animal welfare philstar.com/

Thank you for reading! Feel free to email me (not mailserver address yet ☺) or leave a comment below(?)

changelogs:
  • Revisions:
    • 26: Update Work Plan, Objectives, and Rationale
    • 25: Add Paymonggo QRPH
    • 24: Fix currency reactivity.
    • 23: Update Budget, ROI, Market Study, and Footnotes data from placeholder
    • 21: Add BuymeaCoffee floating element
    • 20: Add Footnotes data placeholder
    • 19: Format Work Plan placeholder
    • 18: Format Objectives placeholder
    • 17: Add Rationale for Investment
    • 16: Fixes to CSS and HTML